One Customer Session Descriptions

CRM - Clienteling
 

One Customer |  One InteractionOne OrderOne Product | One Truth | One View of the Enterprise


8:30-10:00 / Tuesday, May 03 - General Session

Welcome: Engaging Customers Differently
Noel Goggin, CEO and Cultural Leader, Aptos
What a Difference a Year Makes! It's remarkable how much has changed since our 2015 client conference–for Aptos and our clients! After spinning off from Epicor last June, we have leveraged our independence to re-new our commitment to deliver more substantial value to our retailers, to re-energize our resources with new talent and facilities, and to re-focus our strategies on singular commerce and seamless experiences, enabled by the Cloud. In this keynote welcome address, Aptos CEO and Culture Leader Noel Goggin will present an in-depth, guided tour of where we've been, what we've accomplished and where we're headed on your behalf. You'll learn about the many improvements we've made–and continue to make–as part of a renewed, customer-centric organization; what it means and what we've done to Engage Customers Differently; how we're reinforcing this culture internally at every level with The Aptos Way, and what our clients have achieved in the past year as partners in our approach.

10:30-11:45 / Tuesday, May 03 - Keynote

Keynote: Five Dysfunctions of Team
Pat Lencioni, Founder and CEO, The Table Group According to Patrick Lencioni, business author and CEO of the The Table Group, teamwork remains the ultimate competitive advantage--both because it is so powerful and so rare. He makes the point that if you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time. In this insightful keynote based on his runaway best-seller, The Five Dysfunctions of a Team, Pat will uncover the natural human tendencies that derail teams and lead to politics and confusion in so many organizations. Audience members will walk away with specific advice and practical tools for overcoming the dysfunctions and making their teams more functional and cohesive.
Tracks: One Interaction, One Order, One Customer, One Product, One Truth, One View of the Enterprise Store
Products: Store, Digital Commerce/OMS, CRM, Merchandising, AOM, Analytics

1:00-1:50 / Tuesday, May 03

CRM and Clienteling: What's New and What's Ahead
Sarah Barron, Aptos
Following our release of CRM7, more retailers have been gaining the advantages of using a single database to track customers and their transactions in all channels, to develop richer, more accurate profiles and marketing programs. In this session, we’ll explore what we have done to leverage those benefits with enhancements in our recent quarterly CRM releases, as well as in Clienteling, and what we’re doing and planning to further extend them over the coming months. We’ll also cover how we're working to integrate CRM with our Analytics and Digital Commerce solutions.
Track: One Customer
Product: CRM

2:00-2:50 / Tuesday, May 03

Leveraging Customer Data with Enterprise Analytics
Sarah Barron & Cheryl Cochran, Aptos
Aptos CRM enables you to collect rich data on all aspects of your customers' interactions with your brand across time and channels, but are you using it effectively to truly understand their behaviours and optimize your decisions? This session will show you how to leverage CRM to its full advantage with Aptos Analytics. We'll explain the extended capabilities available by combining these powerful solutions, the benefits of integrating CRM into your data warehouse, customer segment migration in Analytics, and more.
Tracks: One View of the Enterprise, One Customer
Products: CRM, Analytics

3:10-4:00 / Tuesday, May 03

Deployment in the Cloud
Mike Verdeyen, Aptos
As your solutions partners, we are committed to continually improving product deployment, upgrades and integration as part of the longer term Cloud roadmap. In this session, Mike Verdeyen, CTO of Aptos, will provide details around the key
areas that our Core Development team is focused on to make the delivery and maintainability of theAptos suite of products easier, better and faster.
Track: One Customer, One Interaction, One Product, One Truth, One View of the Enterprise
Products: Store, CRM, Merchandising, AOM, Analytics

Got Data?  Now What?
Nathalie Belanger, Aptos
The time is NOW for you to start leveraging your CRM data for increased profit! Join us for this session on how to maximize your customer database by using the data in surprising new ways and some not so surprising classic ways. Take home some great ideas you can start implementing in your own retail organization and realize immediate benefits. 
Track: One Customer
Product: CRM

4:10-5:00 / Tuesday, May 03

Expanding the Power of One Customer through Enhanced Interaction Tracking
John Miller Thomson, Aptos
Profiling your customers coherently and consistently across your channels and brands has become critical for effective CRM. It depends on maintaining a 360-degree view of each customer in a single database, and your ability to accurately track their shopping behaviors. Attend this session to learn how with CRM's new Enhanced Interactions feature. We'll explain how it works and how to use it to understand email results, web behavior, social media interactions and more, with examples of querying and reporting. We'll also discuss what we have planned for future developments.
Track: One Customer
Product: CRM

Support Services - Beyond Maintenance
Sonia Calcagni, Megan Corsetti & John Palermo, Aptos
How well do you know Aptos support? If you think it's just what we do day-to-day to resolve issues, you may want to think again. Our support team offers a wide range of services that can help remove more of your team's IT burden, so they can focus more on what the want and need to do: running your business! This session will introduce you to Aptos Direct-to-Store Support, our first-level help desk for your stores; Dedicated Support, with trained client/product specialists on call during critical periods; Hardware Support, with everything from warranty management to advance exchange programs to preventive maintenance services; and technical training to help you become more efficient and independent.
Tracks: One Interaction, One Order, One Customer, One Product, One Truth, One View of the Enterprise
Products: Store, Digital Commerce/OMS, CRM, Merchandising, AOM, Analytics


8:30-9:30 / Wednesday, May 04

Singular Commerce and The Power of One: Enabling Seamless Experiences
Ian Rawlins, Strategy Leader, Aptos
During this always-interesting and informative session, Ian Rawlins, Strategy Leader for Aptos, will share his unique perspective on how Aptos’ Singular Commerce platform strategy puts the Power of One to work to enable differentiating, efficient and seamless experiences in every channel and touch point. Ian’s session will include: An update of our vision for our Singular Commerce platform, a review and discussion of highlights from recent releases and advancements on the platform, and a discussion of what you can expect from us as we look forward over the next 12-24 months
Tracks: One Interaction, One Order, One Customer, One Product, One Truth, One View of the Enteprise
Products: Store, Digital Commerce/OMS, CRM, Merchandising, AOM, Analytics

9:30-10:15 / Wednesday, May 04 - Keynote

Keynote: Winning through Irrationality: Getting Inside the Mind of your Customers
Tim Ash, CEO, Sitetuners
People don't make "rational” decisions. Your web experiences may be laid out in a logical way, and that is costing you a lot of money. Understand the latest in neuromarketing research to bias visitors subconsciously, and make it more likely that they will take the desired action on your landing page. Learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to skyrocket online conversion rates.
Tracks: One Interaction, One Order, One Customer, One Product, One Truth, One View of the Enterprise Store

10:45-11:45 / Wednesday, May 04

Retail Compass: CRM Advisory Board
Sarah Barron, Aptos
How do we chart the direction of our development investments for your Aptos solutions over the next 3+ years? With input from the retailers that use them! As your retail partners, we invite all users of Aptos CRM and Clientelling to participate in our CRM Advisory Board. In this session, we’ll discuss proposed investments for these solutions and their business value as part of our next-generation roadmap.
Track: One Customer
Product: CRM

1:00-2:00 / Wednesday, May 04

CRM Advisory Board: Ante Up and Vote
Sarah Barron, Aptos
Enough talk - now it's time to play your cards and Ante Up! As a follow-up to our Retail Compass discussions about possible new investments and directions, CRM Advisory Board members will use casino chips to vote on their preferences and priorities for the future development of Aptos CRM and Clienteling.
Track: One Customer
Product: CRM

2:10-3:00 / Wednesday, May 04

Just Another Initiative or An Amazing Customer Experience?
Matt Johnson & Donny Farie, Pier 1 Imports
As retailers, our focus is on delivering an amazing customer and associate experience. Sometimes though, that focus gets lost with new project initiatives. It's important that we understand the customer and associate touch points and how each new initiative will improve on that experience through these touch points. Join Matt Johnson and Donny Faries from Pier 1 Imports to discuss how to deliver the experience that customers have come to expect.
Track: One Interaction, One Customer
Products: Store, Digital Commerce, CRM

3:30-4:20 / Wednesday, May 04

Boost your Bottom-Line with Clienteling
Will Stephenson, Aptos
What's the bottom-line value of truly connecting with your customers, one-on-one? Immense–when it's approached and managed the right way! Clientelling makes it happen. It gives you the tools to develop and manage deep personal relationships that keep your best customers informed, motivated, and coming back. In this session we'll learn the clienteling process and from the ground up: what it is, who it's for, how it works and how to measure your results, plus proven best practices and a host of real-world examples.
Track: One Customer
Product: CRM


8:00-12:00 / Thursday, May 05

Ask the CRM Experts
John Miller-Thomson, Aptos
It’s all about you! Leverage the CRM knowledge and experience of Aptos colleagues by scheduling some one-on-one time to ask questions and discuss anything from data hygiene, campaign definition, control group resizing, segmentation methods, to use of  social media/web data and extendingCRM data into mass marketing and trade area analysis or create your own topic to explore and discuss. Appointment and requests are sourced on a first-come, first served basis and limited to availability, so request today!
Track: One Customer
Product: CRM

8:30-9:45 / Thursday, May 05

Topic Table: Success through Segmentation: Defining your Customers to Drive Your Bottom Line
Sarah Barron , Aptos
Understanding and segregating your customers according to how and where they shop, what they buy and a host of other variables is fundamental to effective retail marketing. But how much do you really need to know, and what should you focus on, to accurately identify and effectively elevate their value to your business? Join us to discuss your practices and best practices for segmentation. We'll cover a wide range of topics such as what types of data are actionable, how customer segments are being applied in campaign selection and marketing communications, challenges and opportunities and ideas for refining your current programs.
Track: One Customer
Product: CRM

Topic Table: Breaking Down Marketing and Operations Silos
Will Stephenson, Aptos
Strategies and plans built in a silo will surely run into conflicting initiatives and goals from other departments. This topic table will focus on collaboration between marketing and operations, including discussion on identifying key points of conflict, improving data quality, ROI measurement for online and event activities, and linking email / online activity to customers and stores.
Track: One Customer
Product: CRM

10:00-10:30 / Thursday, May 05

Engage Insider: Sights, Sounds and Surveys from Aptos Engage Year One
Dave Bruno, Aptos
Aptos Engage is an opportunity to learn from people from all walks of retail. In and out of sessions, there is a lot of great conversation, networking, collaboration, discovery, and meetings. In this fun, quickly-paced 30-minute session, we'll share what's been top-of-mind from attendees in the form of surveys, interviews, and attendee experiences. Be sure to attend - you might be the star of the show!
Tracks: All
Products: All

10:30-11:00 / Thursday, May 05

Top Takeaways from Engage 2016
Dave Bruno, Aptos
Three days, four keynote speakers, six breakout tracks, nine topic table conversations, ten hours of Solution Zone meetings, and forty breakout sessions: the Engage 2016 agenda promises to deliver a bounty of insights and valuable information. There will be more than any one person – or company- couldpossibly cover. But worry not – this final session of Engage 2016 has your back.  We will recap the “aha” moments, the most valuable information and the top takeaways from three days of presentations, case studies, topic tables and workshops to ensure you leave Las Vegas armed with everything you need to hit the ground running and begin implementing change in your organization the minute you return home.
Tracks: All
Products: All

 

Sessions and Speakers are subject to change